Make clarity contagious. Build change that lasts. Scale what works.
Rodeo Ready
From chaos to clarity — fast.
Big changes don’t have to mean big messes. With clear strategy and steady leadership, teams can move through uncertainty with focus and resolve. The result? A shift from discomfort to decisive action — and meaningful progress that lasts.
Strategic Doing
Smart ideas deserve smart execution.
Plans don’t matter unless they ship. That means turning strategy into structure, aligning teams around outcomes, and making sure the work moves forward — from kickoff to delivery.
Fast-Track Results
Quick wins that build lasting change.
Momentum matters. A few smart moves can unlock alignment, build trust, and create space to scale. Done right, early wins lay the groundwork for long-term growth — and a culture that keeps improving.
How I work with Teams
Embedded Lead
Step in as a fractional leader or operator to take the reins on high-priority product, program, or ops work. This means integrating with your team, providing structure and clarity, and keeping the work moving.
When this fits:
- A high-stakes initiative needs coordination across teams
- You need experienced leadership, but not a full-time hire
- You’re scaling fast and need help steering the ship
Strategic Partner
Work alongside founders and execs to solve complex problems, define direction, and build the scaffolding for scale. The focus here is clarity, alignment, and sustainable momentum.
When this fits:
- You’re stuck in the messy middle of growth or change
- You need a clear path forward—and someone to own it
- You’re connecting big-picture vision to day-to-day reality
“Tara has been instrumental in the success of our most high-profile projects.”
Meghan Hawes, Director, Client Services, MetaLab
Recent Clients
American Express
Blockchain.com
Crusoe.ai
Crypto.com
Dentsu
HUGE
JetBlue
Facebook/Meta
MetaLab
Nerdwallet
Rocket Mortgage
Salesforce
Cometeer
The Athletic
Uber
xAI
“Tara is a terrific project leader.”
Ben Silbermann, Co-Founder, Pinterest + How We Feel
Recent Work
Dentsu
Operations Transformation
Global ops transformation, 20+ subsidiaries, one massive platform shift
As principal lead for the finance transformation team, I managed multiple workstreams across media, finance, and technology — partnering with CFOs and department heads from over 20 subsidiaries. We aligned stakeholders, redefined workflows, and hit an aggressive launch deadline as part of a global initiative to unify media operations on a single platform.
How we feel
Product Lead
Grounded in the work of Dr. Marc Brackett, founder of the Yale Center for Emotional Intelligence, How We Feel is a digital well-being journal that provides the tools and strategies to help us better understand our emotions in order to build stronger relationships.
In collaboration with the MetaLab team and founder Ben Silbermann (Co-Founder of Pinterest), I led the project team that developed the MVP iOS app design concept and brand. HWF was recently awarded Apple’s Cultural Impact Award and a Best UX Design Webby.
Cometeer
Operations Transformation
The flash-frozen coffee startup beloved by star chefs like David Chang has raised $100+ million and cracked the code on how to finally get roaster quality freshness and taste without the effort or the cost.
As part of the Cometeer’s growth strategy, I was tapped to assess and optimize the digital product team’s processes and tool sets as well as introduce an A/B testing and experimentation practice.
Wobo
Product Lead
Wobo’s user-friendly, no-code workbook builder interface have made it a favorite of online creators and into the toolkits of organizations like The Obama Foundation and author Simon Sinek.
Working directly with Wobo’s Founder and project team, I developed a new pricing strategy and product roadmap, that included a partnership and SSO integration with Teachable that led to a double digit increases in monthly active subscribers.
“An indispensable leader, Tara was the glue that held our team together through the most demanding periods.”
Sean Denny, Director of Technology, Cometeer
About me
For 15+ years, I’ve helped leading companies and ambitious startups turn vision into traction — launching products, scaling operations, and leading teams through change.
I tend to get called in when the path forward is unclear or high-stakes. Maybe a project’s stuck. Maybe the team’s spinning. Maybe you’re growing faster than your systems can handle. That’s where I do my best work — bringing clarity, calm, and momentum to what matters most.
Let’s work together:
I take on a limited number of clients to stay close to the work.
If it sounds like I can help, email me — I’d love to hear what you’re working on.
APPITY SNACKS 